Glow up inside and out.
With San Francisco's best dressed CTO.
We customize each glow up to the specific client to get you looking and feeling like your ideal self ✨✨
We don’t have a “signature look” because each client is unique, but we do have a long list of happy clients who experienced major life upgrades as a result of their glow up.
Our goal is to give you great style with 0 cognitive load: the Steve Jobs and Mark Zuckerberg way, without having to dress like them.
I'm Laila! I was an engineer at Stripe and then a YC founder, where I experienced how difficult it was to prioritize style as a busy founder.
Silicon Valley famously loves the Steve Jobs method (wearing the same thing every day), but not everyone wants to wear a black turtleneck every day. I spent most of my time as a founder in tech t-shirts, which didn't feel great.
Alya is my most fashionable friend; we met at Stanford as we were both international students from Pakistan and have been besties ever since. Her aesthetic and eye for details is what gives our glow ups that "it" factor.
Our goal is to give you great style with 0 cognitive load: the Steve Jobs and Mark Zuckerberg way, without actually having to dress like them.